WHO? HOW? WHY?
AUTHENTICITY, ENTHUSIASM,
EMPATHY & ENGAGEMENT
maximiCe
HOSPITALITY ENTHUSIATS & LOVERS
maximice is passionate about professional hospitality and the world of hospitality and events. We support, advise, and accompany hotels, destinations, and other providers in their proactive development of the German, Austrian, and Swiss markets, and assist MICE and event planners in selecting the right hotel.
At maximice, experience and expertise meet passion, creativity and authenticity.
X – The “x” in maximice stands for networking and connecting, bringing together supply and demand.
C – The “c” is based on maximize, the industry reference to the MICE industry and the profit optimization or maximization that is of interest to you as a hotelier.
Since 2014, maximice has been a trusted partner to an enormous selection of hotels/destinations and other players in tourism / MICE.
maximice takes you by the hand and works hand in hand with you and your teams for sustainable success and happy customers & guests.
It's all about using the right measures to inform the right people and draw attention to yourself and your product in an authentic and professional way. And that's precisely the strength of maximice!
MAXIMICE - SINCE 2014
UNDERSTAND & EXCEED YOUR INDIVIDUAL NEEDS
SERVICES & COOPERATION
PROJECT-RELATED
Do you currently have a specific need and need support? Collaboration with maximice is also possible on a project-by-project basis. Together, we'll discuss the scope and objectives and develop a customized plan for you.
maximice is:
- Specialist
- Ambassador
- Sparring partner
- Cooperational partner
REPRESENTATION OFFICE
Maximice is your extended arm in the German-speaking market. Benefit from our expertise, network, and professional approach and use Maximice as an asset in your direct market development.
You will be integrated into all activities and events, and we will create an individual action calendar including appropriate reports.
Send us an email to find out your exact needs.
EVENTS
At our events, you'll get to know the relevant people. Here you'll find an overview of the innovative and diverse events with a focus on networking and product presentations for you and your product.
If you don't see what you're looking for, contact us and we'll create a customized marketing approach for you.
Mr. MaximiCe
At maximice, experience and expertise meet creativity and authenticity.
MARKUS LÜTHGE
With over 20 years of experience in international MICE and hotel sales, Markus Lüthge is the ideal contact when it comes to tailor-made sales and marketing strategies for destinations, hotels and event locations.
As Managing Director of maximice, he has worked with leading tourism regions and hotel brands in Germany, Austria and Switzerland and developed innovative sales concepts that achieve measurable success.
Thanks to his previous positions, including Director of Groups Europe at The Leading Hotels of the World, he understands the requirements of global markets and knows exactly how to profitably tap into the MICE sector. His industry network, his experience in new client acquisition, and his expertise in developing new event formats make him a strategic thought leader in the MICE business.
Whether sales optimization, brand positioning or event marketing – with Markus Lüthge you have an experienced, creative and well-connected expert at your side who will take your MICE business to the next level.
maximice – your partner for successful MICE strategies!
Markus is a passionate host, networker, hotel lover, husband and family man.
GET TO KNOW YOUR OPTIONS
Send us your email and tell us about your interest.
Contact Us
