For Hoteliers

maximice represents selected national and international hotels for event planners in Germany, Austria and German-speaking Switzerland. Furthermore, we advise hotels in terms of strategy, positioning, distribution and marketing. We are an innovative MICE industry operator and networker.

So let’s maximice your business!

Why maximice?
maximice’s guarantees
goods & services
maximice’s face


Despite economic difficulties and problems within the past couple of years, the MICE industry has become stronger in regards of national and international volume and capacities.

maximice – your expert for supporting you to increase your presence on the market, to be on the spot and to generate interest and requests due to our long-time experience and high-quality network!

Every year, guests’ and attendants’ expectations grow. Therefore, a great deal of attention as well as high-quality services of all partners and hotels are required.

maximice – your faithful expert well-known for high quality and top-quality service! maximice stands for 100% - maximized – service for hotels and customers!

Due to the great deal of options event planners have, it is important to know your customers and their needs quite well. Despite the growing importance of purchasing, it remains a business involving people and thus communication is essential.

maximice – your extension knowing the market and establishing proper contacts focusing on a long-lasting customer connectivity and hence the associated return of investment.


Instant commercial presence on the German, Austrian and Swiss MICE markets

Provider of a large high quality network of agencies and event planners

Advanced market expert

Broad variety of services

Target-oriented and tailored planning of action

An experienced, well-known, enthusiastic and loyal partner for you

Utmost disposition as service provider

Innovative and creative ideas


Due to long time experience in sales and marketing of first class hotels as well as sales and distribution of various MICE relevant products, maximice is your most competent partner supporting you marketing your hotel effectively.

We act as consultant as well as operator for your business:

We will CONSULT you on:

  • MICE
  • sales
  • marketing and public relations
  • strategy

We will act as OPERATOR for your:

  • exhibitions and events
  • telemarketing
  • sales trips
  • promotions
  • family trips
  • … and more!

So let’s maximice your business!


The title of Markus Lüthge’s biography could read: “fully trained hotel clerk looked for and found passion in marketing exquisite hotels”. After holding executive sales positions in different hotels and companies, the majored marketing expert pursued his passion and founded maximice.