maximice supports selected national and international hotels in sales to event planners in Germany, Austria and German-speaking Switzerland. Furthermore, we advise hotels in terms of strategy, positioning, distribution and marketing. We are an innovative MICE industry operator and networker.

X – The “X” in maximice stands for networking and connecting, bringing together supply and demand.

C – Our company’s name also stands for maximizing your profits. However, we decided to replace the “Z” in “maximize” with “C” hence referring to the MICE industry.


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Markus Lüthge

The title of Markus Lüthge’s biography could read: “fully trained hotel clerk looked for and found passion in marketing exquisite hotels”. After holding executive sales positions in different hotels and companies, the majored marketing expert pursued his passion and founded maximice.